Turnover rates in the UK are still high so how do you attract the right staff when there is so much movement? Your first impression is made through the job advert – it needs to hit the mark.

Successful HR Professionals make sure they attract the right person by highlighting temperament traits needed to succeed in the role. They leave out the company name and customise the ad, dependant on the role they are recruiting for.

For instance, how would an ad differ for a Technical Specialist and Salesperson?

Technical Specialist
The right individual will love process and detail. Make sure the ad is very clear as to how they apply for the role & how their application will progress. Ask them to send a detailed CV and gather information about previous roles in preparation for the interview.

Salesperson
The right individual will be restless, goal-oriented and competitive. Make sure the ad is short and to the point. Insert a phone-number instead of a request for CV. Use the phone call as a screening interview and have a series of questions to ask.

Do you have other examples of how to attract the right staff? Leave a comment below…